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Member profile

Leslie Nolen of The Radial Group

Company's mission: We provide business expertise to owners and managers of health-and-wellness related businesses. Our clients are experts in healthy living-fitness and nutrition, for example. We're experts in healthy businesses.

Products and/or services: We offer publications, workshops and consulting services on all aspects of business strategy and management for health-and-wellness related companies.

Target market: We primarily work with four sectors of the wellness industry:

  • Forward-thinking health clubs focused on non-traditional consumers
  • Retail and storefront operators offering consumer products and services
  • Workplace wellness providers providing wellness programs to corporations
  • Healthcare professionals building for-profit businesses.

We also coach businesses outside the industry that would like to tap into wellness-related opportunities-for example, financial planners who want to expand into life planning.

When and why did you join NAWBO? I joined NAWBO in February 2005. I feel it's important for women business owners to support each other through organizations like NAWBO. Many of my female clients still encounter bias because of their gender. Organizations like NAWBO provide support that might not be available elsewhere.

Committee involvement: I'm hoping to get involved in the Mastermind program.

Impact has NAWBO had on your business or professional development: As a new member, I'm hoping to develop strong relationships with other women entrepreneurs so that we can benefit through shared experiences... what has worked for us and just as important, what has not.

The best advice you've received: One of the best pieces of advice I've ever seen was from John Foster Dulles, who said "The measure of success is not whether you have a tough problem to deal with, but whether it's the same problem you had last year."

Advice or strategies: I don't know who deserves credit for this analogy, but I like to remind clients that life is like a game with five balls. One ball is rubber. It represents work. Drop it, and it bounces back. The other balls are glass. They represent family, friends, health, and integrity. Drop them and they're permanently damaged, possibly shattered. It's important to lead a successful life, not just a successful business.

What brings you joy in your work? Businesses in the wellness industry tend to be run by people who are enthusiastic and passionate about what they do. So I spend my days working with people who are extremely positive and upbeat about their companies; it really energizes me to help them realize their vision by building a successful, sustainable business.

What brings you joy in your personal life? Or What are your interests/hobbies? My husband and I will celebrate our 22nd wedding anniversary in May! Also, I love to read and travel, visit art festivals, and snooze in hammocks.

Charity support: The Radial Group has a strong commitment to community service. We select two small wellness businesses each year as recipients of Radial's Entrepreneur Award. This award entitles the recipient to pro bono business coaching for a six-month period. We currently sponsor a pedometer-based fitness program at a low-income school.

Other organizations: I'm active in IHRSA (the largest health club trade association), the Medical Fitness Association, Wellness Councils of America, the Institute for Health and Productivity Management, the International Council on Active Aging, and IDEA.

Book recommendations: The best business book I've read this year is David Allen's "Getting Things Done." It's a fresh approach to keeping tabs on all of the incoming to-dos that most of us face every day. While it won't prioritize your work for you, it will free up mindshare by increasing your confidence that nothing important is falling through the cracks.

 

 

 

View past member profiles:

2005.04
2005.02
2004.11
2004.09
2004.08
2004.07
2004.04
2004.03
2004.02

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