Laura let us know that we can help our web sites by:

1. Using meta tags - such as the title tag, description tag, and keywords
2. How to find some free tools to grade our web site
3. What metrics are important to understand to improve our web site grade

There was a lot to take in, but overall we now know if our web site is working hard enough, and some easy tips to make it work harder!

Hana Laurenzo is the owner of Teneo Linguistics Company. She has an M.A. in translatology and linguistics, is a certified interpreter to the European Commission and the European Court of Justice. Among her many other activities and interests are teaching classes for interpreters at TCU, working as a certified OPI tester (ACTFL) and volunteering as a CASA of Tarrant County.

About TLC

TLC was founded in 2005 as a full-service translation and localization business, serving local, national and international clientele. Currently, we provide translation, localization, multilingual DTP and transcription services in over 60 different languages, addressing the growing demand for high quality documents with worldwide use. Typically, these include marketing materials, product literature, website content, legal documents, etc.

TLC’s emphasis is on delivering consistent messages not only across languages but also across cultures. We use a multiple-tier quality assurance process that results in a linguistically, socially, and culturally appropriate translation.

During the last couple of years, TLC has won several different awards, including the Small Business of the Year for “outstanding business practices, innovative products and community involvement”, the Mayor’s Global Business Award for “services that link diverse cultures through global communications” and the Established Business of the Year (NAWBO DFW). TLC has been a member of NAWBO since 2006.

Last year, we were awarded a major local contract and became the translation provider of choice for Texas Health Resources, an umbrella organization for a number of local hospitals and clinics.

TLC has also been investing into the latest technology used in the translation industry which enables us to maintain 100% consistency and high translation quality; at the same time, we have been able to save our repeat clients up to 40% of translation cost over time. 

For 2010, we are renewing our commitment to traditional linguistic craftsmanship of our translation services, integrity, and lasting relationships with our customers and our people. The market clearly shows the long-term potential of the translation industry and we will continue to focus our efforts, time, and resources on enhancing TLC’s position in that business environment.

Tom Niesen, Acuity Systems, told a crowd of 25+ women business owners about his real world RULES for thriving in a Recession.  

 The La Cima Club was the setting for the NAWBO January luncheon in which Niesen shared how he used these rules to survive the 2nd quarter of 2009, which was his worst quarter since starting his business and showed how he ended the year more profitable than 2008.   

The Rules:

How to Lead differently in a recession!
How to Act differently in a recession!
How to Sell differently in a recession!
How to Think differently in a recession!

Niesen generously donated several copies of the  book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them by David Mattson, and many women won this great resource in our free drawing. 

• If you're existing salespeople have what it takes to sell in this economy and get you to your goals.
• To see the difference between salespeople who might sell vs. those who actually will.
• How to spot the sales winner in the first twenty minutes of the first interview.
• The health and viability of your sales opportunity pipeline.
• How to prevent ever being held hostage by any person, market condition or competitor again.
• If you have the right people in the right roles.

$79.00 (includes lunch, manual, and workbook)

DECEMBER 17, 2009 10:00AM-1:30PM

Acuity Training Center 2727 LBJ Freeway, Suite 1005 Dallas, TX 75234

REGISTER TODAY Spots are limited. Please contact L'areal by calling 972.960.8695 ext 222 to reserve your spot.

KEYNOTE Speaker: Tom Niesen, Acuity Systems

On November 6, 2009, the Worker, Homeownership, and Business Assistance Act of 2009 (H.R. 3548) (the "Act") was signed into law.  The Act provides taxpayers (including corporate and non-corporate taxpayers) with a special election to carry back net operating loss ("NOL") deductions for up to 5 years, rather than 2 years, as generally is permitted. To read the full alert, please visit the Publications section of our Web site.

Congratulations NAWBO member Paula McIntyre on being featured in D CEO.  Check out the entire article by clicking this link:  D CEO "You Need to Know."

And, visit the  My Personal Valet website  to view the list of  the many, many services MPV offers.  You'd be surprised what Paula and her team of personal assistants can do for you to "give you back your Saturday."

Dear Clients and Friends, 

The attached Alert outlines the actions that plan sponsors must take by November 30, 2009 relating to the waiver of 2009 required minimum distributions for defined contribution plans, such as 401(k) plans.  To read the full alert, please visit the Publications section of our Web site.  If you have any questions regarding 2009 required minimum distributions, please contact one of the attorneys listed in the Alert.  Thank you.  

Employee Benefits/Executive Compensation Practice Group

Haynes and Boone, LLP

From "Getting Started Assessments" to learning how to implement a sales forecast, Mrazek provided workable resources that attendees could take with them and implement within their businesses.

For those that did not attend a Council meeting  you sure did miss out on an inspiring and motivating two hours.  Mrazek was gracious enough to provide us with links to some of her material here.

White Paper:  Prescription for Healthy Sales:  Click Here

Sales Forecast Form:  Click Here

Debbie Mrazek is offering a free gift to NAWBO members:   Click Here 

Thank you Debbie Mrazek for your time and valuable resources to NAWBO!

Niesen suggests putting words into your prospect's mouth is not a good idea, although in today's stagnant economy, "putting words into your prospect's mouth may be the only way to dispel the sales objections."

Under the headings of "Uncover the right words," "Put yourself into your prospect's shoes," and "Decide in advance what your answer to 'So What?' should be," Niesen gives sound suggestions and advice on how to come up with the right words and the right answers to sales objections.

Check it out on Page 19 of the Dallas Business Journal.